Land of Lovies

Bringing Comfort to children affected by catastrophic events

Land of Lovies is a 501(c)(3) nonprofit providing comfort items to children affected by catastrophic events, offering personalized and large-scale support.

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Our Mission

Land of Lovies provides comfort items to children affected by catastrophic events. We offer both personalized and large-scale support—connecting families with volunteers for individual donations while partnering with suppliers, event planners, and retailers to distribute bulk donations to affected areas. These comfort objects are more than just toys, they are essential to a child's sense of security during challenging times.

Making a Difference

A grassroots project started on Instagram on January 13, 2025 called The Stuffed Animal Recovery Initiative, is reuniting children with their cherished comfort objects lost in recent LA wildfires. A simple public spreadsheet has connected families to volunteers who help replace children’s stuffed animals.

To date, over 75 stuffed animals have been personally replaced by volunteers and over 500 more have been shipped directly from major brand partnerships to LA. Within 4 weeks of inception, this initiative gained national recognition and gave way to the 501(c)(3) non-profit, Land of Lovies Inc.

View the Public Spreadsheet

About

Meet Our Founder

Ashley Reckdenwald brings nearly two decades of experience in community building, both in person and online. Her career began as an Athletic Trainer and later as a Physician Assistant, caring for athletes - from recreational to Olympic and Professional levels.

Ashley is a mother to three children, ages nine, seven, and five. This led her to create a community for working mothers, which grew into the powerful social media platform, Working Mom Notes. Ashley has been featured in major publications and media channels such as The Katie Phang Show on MSNBC, Hope Rises, Bloomberg Businessweek, and USA TODAY, amongst others. Ashley lives in Princeton Junction, NJ with her husband and three children.

How to Get Involved

Families Affected

Submit a request by clicking the button below and volunteers will help locate a match.

Volunteers can collectively search for the item. Families are then paired with

volunteers interested in funding the lovie. Volunteers purchase and ship the

lovie to an address designated by the family.

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Volunteer

There are two ways to get involved!

1. Help us find lost lovies by viewing the public spreadsheet and searching for discontinued requests and/or providing a link to possible matches

2. Fund a lost stuffed animal by opting-in via email and we will pair you with

a family.

Get Involved

Donate

Support our mission by contributing funds to purchase and ship items, and host children’s events where we distribute lovies.

Checks can be sent to:

Land of Lovies Inc

PO Box 11

Princeton Junction, NJ 08550

**Please note, we do not accept direct stuffed animal shipments to this address.**

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PARTNERSHIP OPPORTUNITIES

At Land of Lovies, we believe in the power of community and collaboration. We partner with brands and organizations to provide comfort items, event spaces, and resources to children affected by catastrophic events. Your partnership can make a lasting impact by helping us reach more families in need.